Benno Pieters' Blog

One of the best Social Media Branding strategies is the social patterning method:  ‘on becoming a Brand!’, which has proven itself extremely well in the past 5 years. It originated in the Netherlands (Europe) and enables small and large companies to brand themselves or their products in a fast way using the social media. In order to do that you need to set-up a Social Media Pattern , which is an investment in time of about one working week. After that it only requires 15 minute a day monitoring time. There is a book called ‘On becoming a Brand!’ written by Benno Pieters and Antoinette Pernot which describes the whole method. So what are the rules? 1)       Knowing what you want. Your product or service offering needs to solve a common problem for a larger group of people, the so called niche. There has to be a vision behind the product which lasts at least 5 years. People love consistency. Next you need to have a mission; the road to achiev...

Together with Antoinette Pernot I wrote the book (in Dutch) in the spring of 2010. It is about how to Become a Brand (yourself). Since we are both Sales People, we look at new ways of generating business with the intent to selling something. We look at new technologies in how we can apply to sell something (easily). We test them and tweak them and when satisfied start using it ourselves. Sometimes we can productize them and support our customers in doing their business. Authority Selling What you really want in selling is that customers approach you in stead of the other way around. Then you can concentrate on quality in delivering your product or service. The best way to sell something is by having a great reputation, by being a brand. Then there are no questions about quality, delivery, people just assume that what you deliver is good stuff and want to know how it can help them. The next step is becoming an Authority in your field of expertise. Then potential customers will start ...