Benno Pieters' Blog

One of the best Social Media Branding strategies is the social patterning method:  ‘on becoming a Brand!’, which has proven itself extremely well in the past 5 years. It originated in the Netherlands (Europe) and enables small and large companies to brand themselves or their products in a fast way using the social media. In order to do that you need to set-up a Social Media Pattern , which is an investment in time of about one working week. After that it only requires 15 minute a day monitoring time. There is a book called ‘On becoming a Brand!’ written by Benno Pieters and Antoinette Pernot which describes the whole method. So what are the rules? 1)       Knowing what you want. Your product or service offering needs to solve a common problem for a larger group of people, the so called niche. There has to be a vision behind the product which lasts at least 5 years. People love consistency. Next you need to have a mission; the road to achiev...

Cultured Meat from the 3D Printer In the autumn of 2015, two Dutch Scientists announced ( read article ) they have the solution for not having to kill animals for their meat. Food Expert Peter Verstrate and Maastricht University professor Mark Post have been working on 3D printed meat grown from beef stem cells since 2013. They now have produced a first Hamburger for a cost of more than €300.000! But before you think this is impractical, the scientists are planning to have real life solutions before 2020.  The world population will migrate to consuming Cultured Meat by 2025 and cattle, pig and poultry farmers will be out of a job. Butchers will become 3D printer operators!